Pengembangan Strategi Re-Branding UMKM Desa Majakerta untuk Meningkatkan Penjualan

Authors

  • Indra Drajat Sopwan Institut Pangeran Dharma Kusuma
  • Septia Eka Setiawati Institut Pangeran Dharma Kusuma
  • Evih Muaviah Insititut Pangeran Dharma Kusuma Indramayu
  • Fitria Ramadhani Institut Pangeran Dharma Kusuma
  • Rosih Linda Institut Pangeran Dharma Kusuma
  • Alisa Nurlaeli Institut Pangeran Dharma Kusuma
  • Silpi Wandini Institut Pangeran Dharma Kusuma
  • Triana Sindiawati Institut Pangeran Dharma Kusuma
  • Cunayah Cunayah Insititut Pangeran Dharma Kusuma
  • Salma Ali Insititut Pangeran Dharma Kusuma
  • Dewi Sinta Insititut Pangeran Dharma Kusuma
  • Muhammad Haekal Insititut Pangeran Dharma Kusuma
  • Maulana Yusuf Insititut Pangeran Dharma Kusuma
  • Oka Hedi Juandi Insititut Pangeran Dharma Kusuma
  • Asep Maulana Insititut Pangeran Dharma Kusuma
  • Sopiyudin Sopiyudin Insititut Pangeran Dharma Kusuma
  • Moch. Yasin Nur Adilah Insititut Pangeran Dharma Kusuma
  • Moch. Yasin Nur Adilah Insititut Pangeran Dharma Kusuma

DOI:

https://doi.org/10.54832/judimas.v3i2.592

Keywords:

brand identity, MSME, Re-Branding

Abstract

Prosomi is one of the MSMEs located in Majakerta Village, Balongan District, Indramayu Regency, which processes mangoes into syrup and juice products, and there are fish ball MSMEs that use local seafood. Although these two MSMEs have significant potential, they are still not well known by the people of Indramayu Regency due to the lack of a strong visual identity and limited promotional efforts. Therefore, a strong brand identity development is necessary to attract consumer attention and increase awareness of the Mango Syrup and Fish Meatball products. The main goal of this design project is to create a stronger and more professional brand identity by designing banners, logos, and packaging that can represent the values and character of Prosomi Mango Syrup and Fish Meatballs, with the hope of strengthening the product's position in the market and enhancing its competitiveness among consumers.

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Published

2025-03-01

How to Cite

Sopwan, I. D. ., Setiawati, S. E., Muaviah, E., Ramadhani, F. ., Linda, R. ., Nurlaeli, A. ., Wandini, S., Sindiawati, T. ., Cunayah, C., Ali, S., Sinta, D., Haekal, M. ., Yusuf, M. ., Juandi, O. H. ., Maulana, A. ., Sopiyudin, S., Adilah, M. Y. N. ., & Adilah, M. Y. N. . (2025). Pengembangan Strategi Re-Branding UMKM Desa Majakerta untuk Meningkatkan Penjualan. Jurnal Pengabdian Masyarakat (JUDIMAS), 3(2), 180–190. https://doi.org/10.54832/judimas.v3i2.592